BTH Heimtex – Issue BTH · 2026 · pp. 4–5

BTH Heimtex – Issue BTH · 2026 · pp. 18–19

Interior & Textile · Fachzeitschrift

BTH Heimtex

BTH Heimtex is the trade magazine for floor coverings, parquet, home textiles, wallcoverings, window blinds, and paints and coatings – with a clear, consistent focus on the retail trade. Eleven times a year, BTH Heimtex reports on market developments, trade fair news, suppliers and successful retail concepts – in depth, impartially and close to the industry.

Audience

Target group & relevance

Target group

BTH Heimtex is aimed at decision-makers across the interior furnishings trade: owners and managing directors in specialist retail, interior decorators, buyers and range managers in wholesale, buying groups and large-format retailers, as well as sales and marketing managers in industry, fit-out contractors and architects. Whether bricks-and-mortar or online – BTH Heimtex is the trade publication for all those with responsibility in the areas of flooring, wall coverings, windows and paint.

Relevance

BTH Heimtex brings together all the relevant product categories of the interior furnishings trade in a single publication – from floor coverings and parquet to home textiles and wallcoverings through to window blinds, paints and coatings. With a clear focus on the retail trade, BTH Heimtex speaks directly to the decision-makers who shape ranges, select suppliers and manage budgets. This makes the magazine a highly effective platform for brand communication within the industry.

Manufacturers, suppliers and service providers can reach this audience across multiple channels – in print, on bth-heimtex.de, via the newsletter, the podcast and on LinkedIn. Whether display advertising, advertorial or digital banner: BTH Heimtex offers the formats and the reach to place messages where the industry is paying attention.

11× / year Net price 165.50 €

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Cross-media

One brand, multiple channels

Print magazine

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Website

Current content and additional information online.

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Podcast

Topics and voices from the market in audio format.

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Editorial

Content Calendar

Issue / year	Publication date	Ad deadline	Topics
10 / 202610/26	2026-10-0210/2/26	2026-09-11	Focus: Healthy-living products; floor coverings + installation materials: healthy-living floor design; wholesale survey on carpets / needle felt; Farbenmagazin: healthy-living paints, clay, lime & co.; Tapetenzeitung: healthy-living walls; Deko + Stoffe: healthy-living fabrics; sun protection: healthy-living sun protection; Also: preview of Hometex Winter 2025
11 / 202611/26	2026-11-0211/2/26	2026-10-09	Focus: Decorative and functional accessories; floor coverings + installation materials: moldings, profiles + underlays; Farbenmagazin: Decorative interior plasters; Tapetenzeitung: Unique wall designs, decorative moldings; Deko + Stoffe: Trimmings & Co.; sun protection: decorative technology and accessories; Also: Digital Fuxx supplement
12 / 202612/26	2026-12-0112/1/26	2026-11-09	Focus: Preview of the 2027 collections; floor coverings + installation materials: What will the flooring year 2027 bring, wholesale survey on design flooring; Farbenmagazin: colors, materials, surfaces 2027; Tapetenzeitung: specialist retail survey on wallpaper; Preview Heimtextil 2027; Deko + Stoffe: Preview Heimtextil 2027; sun protection: Preview R+T 2027; Also: Preview Imm Cologne 2027
01 / 202701/27	2027-01-041/4/27	2026-11-27	Focus: Spring trade fairs 2027; Flooring + installation materials: Preview BAU 2027; Farbenmagazin: Preview BAU 2027; Tapetenzeitung: Trends 2027; Decoration + fabrics: Trends 2027; Sun protection: Product trends and innovations for R+T 2027; Also: Digital Fuxx supplement; Preview Ambiente & Belétage 2027
02 / 202702/27	2027-02-192/19/27	2027-01-29	Focus: Trends 2027; highlights from Heimtextil and BAU; color trends of the year; also: special issue Fachhändler des Jahres/Heimtex-Star 2027
03 / 202703/27	2027-03-123/12/27	2027-02-19	Focus: Outdoor; textiles, furniture, floor coverings, sun protection, insect protection; preview Mega Messe (April 16–17) and Casa (April 28–30)
04 / 202704/27	2027-04-094/9/27	2027-03-19	Focus: Room acoustics; innovative acoustic solutions for floors, windows, walls and ceilings
05 / 202705/27	2027-05-075/7/27	2027-04-16	Focus: SanReMo; products and systems for the renovation, refurbishment and modernization of existing buildings; preview Hometex (June 23–24)
06 / 202706/27	2027-06-046/4/27	2027-05-12	Focus: Contract; concepts, collections and examples for offices, healthcare and public spaces
07-08 / 202707-08/27	2027-07-227/22/27	2027-07-01	Focus: Designing spaces; trends in interior design, colors, materials and surfaces
09 / 202709/27	2027-09-069/6/27	2027-08-13	Focus: Wet rooms; innovations and classics for wet rooms
10 / 202710/27	2027-10-0410/4/27	2027-09-10	Focus: Healthy-living products; free from harmful substances, but certified – furnishing ideas for health-conscious people and allergy sufferers
11 / 202711/27	2027-11-0211/2/27	2027-10-08	Focus: Hospitality; furnishing hotels, restaurants, event spaces and wellness areas
12 / 202712/27	2027-12-0112/1/27	2027-11-08	Focus: Collections 2028; living trends and collections for the coming season